Privacy Policy

Thank you for visiting the website of Les Brosses Lacasse Inc. and for reviewing its Privacy Policy (hereinafter referred to as “the Policy”).

By browsing our website or using our systems or services, you acknowledge that you have read and understood this Policy and consent, where applicable, to your personal data and information being processed in accordance with it.


This Privacy Policy includes the following elements:

  • Objectives of the Privacy Policy
  • Effective Date
  • Methods of Obtaining Consent
  • Purposes of Data Collection
  • Purposes of Data Processing
  • Personal Information Collected
  • Data Processing Methods
  • Access and Control Over Personal Information
  • Sharing and Reasons for Sharing Personal Information with Third Parties
  • Use of Cookies and Similar Technologies
Retention of Personal Information

1. Objectives of the Privacy Policy
Respect for privacy and the protection of personal information are essential to us. Through this Policy, we aim to protect your personal information in accordance with applicable laws.

To ensure this protection, Les Brosses Lacasse Inc. undertakes to collect, process, and share personal information only when the individual has given consent, unless permitted or required by law—in which case your consent will not be necessary.

This Policy aims to inform users about why and how Les Brosses Lacasse Inc., or anyone acting on its behalf, collects and uses their personal information. It is written in clear language to ensure informed consent.

For the purposes of this Policy, “personal information” means any data about an identifiable individual or that can identify an individual. Wherever possible, we will anonymize, pseudonymize, and/or aggregate this data so that it no longer identifies a person.


2. Effective Date

This Policy applies as of September 22, 2023.

3. Methods of Obtaining Consent
We commit to obtaining consent before collecting an individual’s personal information. Consent can be explicit or implied and may be provided directly by the individual or by an authorized representative.

We prefer explicit consent—given verbally, electronically, or in writing. However, implied consent may be reasonably inferred from a person’s actions or inaction (e.g., providing a name and address to receive a publication implies consent to collect this data).

When determining the appropriate type of consent, we consider:

  • The sensitivity of the personal information,
  • The purposes for which it is collected,
  • The reasonable expectations of someone in a similar situation.
If we wish to use personal information for a new purpose, we will describe the intended use and request consent again.

There may be situations, such as government requests, where it is not possible to obtain consent. We commit to only sharing this information in compliance with this Policy, unless otherwise required or permitted by law.

4. Purposes of Data Collection
Information is collected for the purposes outlined in this Policy. These include:

  • To provide products and services
  • To maintain and improve those products/services
  • To develop new offerings, including AI-based solutions
  • To personalize products/services based on user interactions
  • To evaluate product/service performance, e.g., via surveys
  • To verify identity and protect user privacy
  • To comply with legal obligations

5. Personal Information Collected

Les Brosses Lacasse Inc. may collect various types of personal data, depending on your interaction with the company. Data is only collected lawfully and for disclosed purposes.

Types of personal information that may be collected include:

  • Contact Information: Name, email, mailing address, phone number
  • Identity Proofs: Passwords, password hints, and similar security information
  • Demographics: Age, gender, country, communication language
  • Payment Information: Payment method, card number, security codes
  • User Interactions: Site usage data, service usage, error reports
  • Preferences and Interests: Explicit or inferred from behavior
  • Searches and Orders: Site search queries, orders placed
  • Text/Input Data: Handwritten or typed inputs
  • Location Data: IP address location or broader profile location
  • Google Analytics and Third-Party Tool Data
6. Purposes of Data Processing
Collected data is used to:
  • Provide, improve, and personalize products and services
  • Support research and development, including anonymized data for AI use
  • Provide technical support and customer service
  • Ensure security (e.g., malware detection, access protection)
  • Send surveys and promotional communications (optional subscription)
  • Serve targeted, relevant advertising and offers
  • Process commercial transactions (e.g., ticket purchases, orders)
  • Analyze business operations for reporting and decision-making
  • Prevent fraud and protect legal rights
  • Fulfill legal obligations (e.g., age verification, data access requests)
  • Conduct research in the public or scientific interest

7. Data Processing Methods
We adhere to industry standards and best practices when handling your data, using secure processing methods. However, absolute data security over the Internet cannot be guaranteed. Any information transmitted is ultimately at the user’s own risk.

8. Access and Control Over Personal Information
Les Brosses Lacasse Inc. ensures personal data is accurate, current, and complete for its intended purpose.

You have the right to:

  • Access your personal data for verification
  • Request corrections to incorrect data

To do so, contact us using the information provided at the end of this Policy. We may verify your identity before granting access.

Access may be denied if:

  • It would reveal another individual’s personal information without their consent
  • Legal restrictions apply

If your request involves data hosted on third-party platforms, you must contact them directly.


9. Sharing Personal Information with Third Parties
We do not share your personal information with outside companies, organizations, or individuals except:

  • With your consent
  • For cloud storage, which may involve foreign jurisdictions
  • For processing by trusted third parties who follow our privacy standards
  • For collaborative industry analysis (anonymized and aggregated data)
  • For legal reasons, if required by law or regulation
We do not sell or rent your personal information.


Third-party processors may:

  • Prepare, classify, and analyze cultural sector data
  • Generate general statistics using anonymized data
  • Enrich data using public sources (e.g., census) or inference (e.g., age from discount ticket category)

10. Cookies and Similar Technologies
Les Brosses Lacasse Inc. may use cookies, web beacons, invisible pixels, log files, and similar technologies to collect certain personal information from website visitors and recipients of emails or other communications.


These cookies may collect:

  • IP address
  • Browser type and version
  • Visited pages
  • Date and time of visit
  • Session duration
  • Search history and session-related shopping carts (e.g., tickets)

Your browser settings can notify you when a cookie is being used and give you the option to accept or reject it.

Note: Our website may contain links to third-party sites. This Policy no longer applies once you leave our site, and Les Brosses Lacasse Inc. is not responsible for data collection by those third parties.


11. Retention of Personal Information
Data is retained for varying durations depending on its nature and relevance. During retention, we apply physical and technical safeguards.

Data may be stored:

  • In locations where Les Brosses Lacasse Inc. has offices or facilities
  • In cloud servers, possibly located in other countries

If stored outside your country, your data may be subject to local laws and accessible by law enforcement.

Once the retention period ends, personal data is destroyed. Only anonymized and depersonalized statistical reports may be kept longer.


Other Information
Policy Updates
This Policy is updated from time to time. We will never reduce your rights under this Policy without your explicit consent. Changes will be clearly communicated, and archived versions made available for consultation.

Compliance Officer
For questions, feedback, or complaints regarding this Policy, please contact:

Steve Bernier
Les Brosses Lacasse Inc.
107 Authier Street, Sainte-Alphonse-de-Granby
Quebec, J0E 2A0
Phone: 450-375-4681
Email: info@brosseslacasse.com